Owner of The Tartan Group, Deirdre has been a communications professional in Canada for over 20 years. Deirdre is committed to helping businesses and organizations become more sustainable and substantially raise their community, national and international profile through integrated marketing and PR. Today, Tartan represents clients in Western Canada, the Caribbean and in South and Central America, and is based in Victoria & Vancouver. A respected business entrepreneur and popular speaker. Deirdre’s volunteer work includes serving as past-Chair for Tourism Victoria, British Columbia, on the board of the Downtown Victoria Business Association and being on the Board of Advisors for the International Ecotourism Society.